At WWDC26, Apple made a move that most coverage missed. They didn't just update the Foundation Models framework with new models. They restructured it into something closer to a model abstraction layer, one where your Swift code stays the same whether you're calling an on-device model, Apple's Private Cloud Compute, or a third-party provider like Claude or Gemini. That changes the architecture of iOS AI apps significantly. What Actually Changed The Foundation Models framework has existed since Apple Intelligence launched. But until now, it was essentially one thing: an on-device Apple model you called from Swift, with the privacy and latency benefits that come from never leaving the device. WWDC26 turned that into three distinct tiers accessible through one API: The existing on-device model (fast, private, capability-constrained) A new Private Cloud Compute model (bigger, reasoning-capable, 32K token context window) Third-party models including Claude and Gemini, cal...
If you've run experimentation at any scale, you've hit this scenario. You've got three tests live simultaneously: one on the hero headline, one on the checkout CTA, one on the product page layout. The checkout CTA test shows a 12% lift. You ship it. The lift evaporates. Post-ship numbers look nothing like the test. Your first instinct is novelty effect. But the real culprit might be that the checkout CTA test was running at the same time as the product page layout test, and users who saw both variants behaved differently than those who saw just one. That's an interaction effect. It's one of the least understood problems in applied experimentation, and it's where a lot of phantom wins actually come from. What an interaction effect actually is In statistics, an interaction happens when the effect of one variable changes depending on the level of another. In A/B testing, it means the combined effect of two experiments running on overlapping user populations is...